Your Greatest Advertising Tool/ Nurture all Guests by: June - Spokane, WA
I very much appreciate your final comments on the "non-tipping Guest". I have had Guests who forgot, returned for another meal, and double tipped me. I have had Guests who mailed me a tip, Guests who tip poorly because they don't know any better, Guests who leave no tip because of their personal principals. There are many reasons for no tip. It must not be taken personally. Every guest who eats at my restaurant, is a potential advertisement. I don't want to loose future business (tips), therefore, I insure everyone is appreciated and well served, whether they tip, or not. I look at my tip average over the long run. My "Tip" for those who have non-tipping Guests: Consider your non-tipping Guest as though they are a Newspaper Columnist. Your service is gratis, because they are leaving the restaurant to advertise for you. Ultimately, you care more about the "review" (which brings future business/ future tippers), than you care about a monetary tip. That lost tip is tantamount to "pocket change", when compared to lost future business.
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