Move Away From Rules
Suite & Tender, Société Hospitalitys debut restaurant, was created around this idea of gastro-tourism and is based, essentially, on choices. We wanted to create a personal journey for guests and move them away from restrictive restaurant standards and rules. This begins with the menu and continues throughout the dining experience with a series of unique choices. We offer an á la carte raw bar where guests can order as few or as many seafood options as they would like. If someone wants just one clam, we say go ahead and order it! Our wine program provides the same choice based approach. Each wine is offered as just a 3 oz taste to create your own flight, a 6oz glass or a bottomless glass that can be refilled all night, each guests creates their own wine program and so, each experience is a little bit different.
The idea of food tourism in its strict sense is about traveling the world finding the unique flavors and food of various regions. Over the years, Ive opened restaurants around the world. Experiencing the different cultures and regional cuisines helped me to create the idea of gastro-tourism in an independent restaurant. Not necessarily through different regional cuisines, but through the idea of making dining its own travel experience. When a guest comes in to Suite & Tender, we want them to feel like they are making their own itinerary and actually creating an experience, not just dinner.
Personalize and Win
As the industry evolves and the at-home-chef concept continues its growth, restaurants need to be flexible with what they are offering to get people through their doors. The no substitutions please menu can be alienating and unfulfilling for many guests who look for a personalized dining experience. Strict menu restaurants will certainly always have their place, chefs like Wiley Dufresne who painstakingly craft each dish provide a specific experience that diners enjoy and expect from those venues. However, a number of restaurateurs and chefs alike are starting to realize that they would be better served by providing their clientele with the tools to create their own perfect experience.